Marketing’s got a lot of jobs, one of which is figuring out a unique selling point for the product and using it. The selling point can’t be something that everyone else offers – a bank never hinges its marketing on offering cash loans when all their competitors do – but to find what is unique [...]
Marketing is not only about sales and customers and products. The way a business does marketing impacts various other people connected to the company, and can even have ripples in the society. Marketing is about getting customers what they need, but there is a whole slew of other people between the producer and the consumer. [...]
Doing full-fledged or large-scale marketing isn’t always the best option, especially if you have a smaller business with more limited resources and manpower. If yours are “special” products and services that aren’t part of people’s daily or regular consumption, you would definitely need a customized marketing strategy that is more suited for your company’s targets, [...]
The first thing we notice about Swiss Army Knives is their incredible versatility. The true beauty of the Swiss Army Knife isn’t that you can do so many things with it, it is that you can do so many things well! Even more versatile than a Swiss Army knife is the old fashioned cast iron [...]
Has business really changed that much in the last 150 years or so? Probably not as much as we would like to think. Of course we are talking about the Old West. Out on the High Lonesome. When Men were Men, and so were the Women! Our romantic image of life on the frontier is [...]
With the Christmas season upon us and New Year just around the corner, it’s once again time to take a look back at your marketing performance for the year. While most professionals do a year end review of the marketing goals they achieved and campaigns concluded, many fail to come up with a sort of [...]
At the time you started your diet solutions company, you and your partners were more than capable of handling all the business tasks involved from administrative to operations to determining whether to offer HCG drops or slimming pills. Then suddenly you began taking more and more time to cater to your clients’ growing demands. It’s [...]
As they say, the world today has turned into a ‘global village.’ More and more people are quitting the usual practices of having to rent out a physical office so that customers may drop by whenever they need to order a product or a service, as well as that of frequently hitting the road or [...]
Face it. You can barely survive in this day and age without money. What makes life meaningful? Cynics will tell you that you can’t buy happiness in the world, and that you can survive with love alone. But how true is that? How can you maintain your sanity if you can hear your stomach grumble, [...]
